This is a mode of advertising ion the internet where advertisers will pay various advertising companies there dues only when their adverts are clicked by various visitors to their sites. Advertisers mainly bid on key words or themes relevant to the content on their websites. So that if you want to get enough traffic to your sites ensure you have not only unique content but a lot of text and graphics. This mode of pay per click has had various scams in the past where unscrupulous individuals used to send their relatives to click for them so that they could claim more revenue. Nevertheless tight efforts by Google has since controlled this mad behavior and anyone found doing this would be penalized severely or even be banned for life.
Pay per click is lately being talked of by many people who have discovered the art of making money as you sleep. The big names behind this innovation are overture and Google. Microsoft has not been left behind and through MSN Search its also doing this. Internet advertising is advantageous as compared to print because its more reach effective now that it involves cost per conversion analysis as compared to cost per a thousand analysis of print media. In Pay per click advertising the cost of the ad is directly proportional to the revenue generated by it. Pay per click do not exactly represent what they preach and could surprisingly become expensive.
Its prudedent that you start your advertising campaigns with Google before you go to any other channel. Its appropriate that you select the right key words these will enable your site to generate traffic at a very fast pace which would result to high revenues depending with the number of people who would click on the available ads and links. If you don’t manage your key words well then pay per click advertising would become redundant. Be as specific as possible and avoid cluttered content for this would only serve to attract spam messages to your site. These kinds of messages will block your ads resulting in low or no revenue at all.
Pay per click is now being tried by new entrants in the market and as people leave Google to try the new waters competition is getting tougher since the new entrants are providing even better rates per click. Yahoo has also been given a run for its money and soon the rates will be very low enabling anyone to advertise without much effort. The market is widening and the cut throat competition is very wealthy for growth.